Creating a Content Producing Business Model
With Cox Cable TV being one of the very last cable companies in the industry, it’s no wonder that we are running out of options for quality providers in many states. For the longest time I lived in an area which only had one provider and I thought that the prices they offered were an industry standard and had no thought to the fact that there might be something cheaper out there for me. That might as well have been the truth since I didn’t have any other service available to call and request a price check from.
Unfortunately these companies are quickly becoming a thing of the past as are out right refusing to adapt to the changing nature of the market. With Netflix and Youtube both beginning to show us consumers that entertainment doesn’t have to be offered in the inflexible way which it has always been delivered, they are two models of success that are not just being providers like their competition is but instead are becoming producers of high quality content. YouTube is especially an interesting case as they are investing in small studios who want are creating all kinds of unique content on a micro scale for us to consume.
I think this is going to be the future of media and if the cable companies do nothing to catch up any time soon they are going to begin losing customers to those of us who have devices like Roku, PS4 and others. Even Amazon is getting in on some of the action by providing their own streaming model service as well a device in which they are able to stream it from. Since the cable companies already have boxes in every customers home, if wouldn’t be very hard for them to create a similar content producing business model.